Chapter 1 The Concept Of Strategy

Grant, R. M. (2010). Contemporary strategy analysis: Text and cases (7th ed.). Hoboken, NJ: John Wiley & Sons, Inc.

  • Chapter 1: The Concept of Strategy
  • Case 1: Madonna

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Discussion Prompt

Why has Madonna been so successful over such a long period of time (her first hit record was in 1983).

Respond to at least two of your peers for this posting with suggestions that might work for marketing efforts.

Discussion Rubric

To view the rubric for discussions, click the three dots (top right) Three dots for rubric.png and select Show Rubric. Please read the rubric carefully to understand the expectations for this discussion.

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