Grant, R. M. (2010). Contemporary strategy analysis: Text and cases (7th ed.). Hoboken, NJ: John Wiley & Sons, Inc.
- Chapter 1: The Concept of Strategy
- Case 1: Madonna
Why has Madonna been so successful over such a long period of time (her first hit record was in 1983).
Respond to at least two of your peers for this posting with suggestions that might work for marketing efforts.
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