- Competitive Analysis
- Company Analysis
Watch the Introduction and Section 1 – Understanding Marketing’s Role from the course Marketing Foundations with Drew Boyd in LinkedIn Learning (~7 videos: see below)
Read more about strategy in Chapter 2 of How to Write a Marketing Plan, Revised Third Edition
- (for further clarification) Read Chapters 3&4 in Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Complete the following for your assignment:
Who will be your competition and how will you deal with the competition?