Competitive Analysis Company Analysis

  1. Competitive Analysis
  2. Company Analysis

Watch the Introduction and Section 1 – Understanding Marketing’s Role from the course Marketing Foundations with Drew Boyd in LinkedIn Learning (~7 videos: see below)

Read more about strategy in Chapter 2 of How to Write a Marketing Plan, Revised Third Edition

  • (for further clarification) Read Chapters 3&4 in Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Complete the following for your assignment:

Competitive Analysis

Who will be your competition and how will you deal with the competition?

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