Create A Persona

This is an opportunity to create a customer persona using you as the example. Using the layout on page 94 of Designing Experiences, with you as the target market.

The assignment must be completed in Microsoft Word or PPT and will include:

  • A headshot of someone who will personify this market (possibly you or a friend who fits the target group)
  • Name this “person”
  • Provide a short summary description of him/her
  • Relevant behaviors
  • Demographics
  • Psychographics
  • Needs and pain points

As a reminder, this graphic artifact is intended to help you keep your target market (or one of them) in mind while you design or redesign experiences.

Writing, spelling, and grammar matter; proofread your work before you post. Up to 10%-point reduction for writing errors.

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