Segmentation and targeting principles are often mistaken as being the same in marketing. For this discussion:

  • Define the two concepts of segmentation and targeting.
  • Using a product of your choice, identify a primary customer group based on common, shared characteristics.
  • Include demographic and behavioral characteristics of the customer group.
  • Explain how the product you have chosen would be positioned or repositioned amongst those target customers.
  • Indicate the key differences between positioning and repositioning in your analysis.

Please remember to respond to the postings of at least two fellow classmates.


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