Discussion 5375

For this discussion, select one of the articles to share your opinion(s) on. Then using the article you chose, tell us if you think it okay for companies to collect your data. Is it ethical? Explain why or why not using support and properly formatted APA responses.

How Netflix Uses Big Data to Drive Success

How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did

Caesars Entertainment Trusts Big Data More Than Gambling

Why Google Flu is a Failure

To Survive in Tough Times, Restaurants Turn to Data-Mining

The economics, and ethics, of Bitcoin

This is an opinion based discussion so there is no “wrong” answer but please make sure to follow address all components of the question, support your answers, use proper APA and spelling in the submission, and meet the deadlines for full credit in this discussion thread. 300 words minimum

Below are other Target Data Mining articles you may want to investigate:

Duhigg, C. (2012, February 16th). How companies learn your secrets. Nytimes.com. Retrieved from http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all&_r=0

Hill, K. (2012, February 16th). How Target figured out a teen girl was pregnant before her father did. Forbes.com. Retrieved from http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/

Hill, K. (2012, February 24th). Target isn’t just predicting pregnancies: Expect more savvy data-mining tricks. Forbes.com. Retrieved from http://www.forbes.com/sites/kashmirhill/2012/02/24/target-isnt-just-predicting-pregnancies-expect-more-savvy-data-mining-tricks/

Target hears you said yes, before you do. (2012, April). kdnuggets.com. Retrieved from http://www.kdnuggets.com/2012/04/target-we-heard-you-said-yes.html

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