Discussion Strategic Planning

Why do you believe that strategic goals and plans are still helpful in the social media industry where new companies (Instagram, Snapchat, Vero, etc.) are popping up every month? If you were leading a competing company, what long term goals and plans would you develop?

In addition to reading your chapter, the following posts may be helpful in crafting your response:

  • The precipice of not planning – goals and plans form the basis of future achievement
  • The princess, the pea, and the planning process – goal setting is an essential everyday task
  • Planned improvements to impress – make concerted efforts to move forward

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