PART ONE:Generally speaking, social media has three primary uses fororganizations: recruiting talent, knowledge sharing and reinforcing thebrand. How is social media used in achieving these objectives at yourorganization? How does your organization prevent employees from abusingsocial media on the job? If you are not currently working, just use ahypothetical (or past) work experience.
PART TWO:Please review the “Applying OB” section on page 354 for tips onoptimizing LinkedIn profiles. Does your profile fit the criteria listedthere? What would you do to improve your LinkedIn profile? Share your LinkedIn profile with the class. Share improvement suggestions to help your peers improve their profiles.