In This Assignment You Will Develop A Written Communication

Business managers use written communication every day. Opportunities forwritten communication in the business world include everything from reports,memos, and documentation to emails, instant messaging, and social media.Effective written communication can help build and grow business relationships, accelerate results, solicit input and feedback, and rally personnel towardshared goals. Your ability to write messages that are clear and concise, whilepositioned strategically and presented professionally, will distinguish youin your field.In this assignment, you will develop a written communication for the challengeor opportunity scenario you have identified. The written message needed tofulfill this assignment will depend on your scenario.INSTRUCTIONSCompose a written communication based on your StrategicCommunications Plan.WEEK 1IT’S A DIGITAL WORLDASSIGNMENT 2PART 11. Develop Your Written Communicationa) State your key message clearlyi. Do not “bury the headline” — the main point should bepresented directlyii. Your key message must be clear and conciseb) Provide the necessary information and build credibilityi. Provide an appropriate amount of backgroundinformation for the audience, given the type ofcommunicationii. Get to the point without unnecessary verbiageiii. Build your position as an expert or trusted colleaguec) Support your key message with three or four supportingpoints/reasonsi. Supporting points should be appropriate for the contextand needs of the audienceii. Reasons should be compelling and relevantd) Employ either the Consult/Join or Tell/Sell techniquese) Clearly relay to the audience an actionable request2. Write Professionallya) Communication should be clear and conciseb) Communication should build logicallyc) Sentences should flow smoothly, using appropriatetransitions and varying sentence structured) Employ appropriate formatting for ease of reading and clarityof message (headers, bullet points, etc.)3. Demonstrate Professional Presencea) Be authentic and genuine in your communicationb) Use the appropriate tone and vocabulary for your audiencec) Establish rapport to connect with your audience andgrow the relationshipPART 24. Channel and Stylea) Explain why you chose the specific channel you used for thewritten communicationb) Explain what style you employed in your written communicationand why (Sell/Tell or Consult/Join)5. Use Feedback to Refine Your Communicationa) Describe or list the feedback you received on your writtencommunication from the week 5 Discussion Boardb) Explain how you used the feedback to revise andimprove your message

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