What is the source of our new product knowledge?
What was the last new product or service you purchased?
How did you find out about the product or service?
a. Saw an ad on TV
b. Heard about it on the radio or Pandora (music service)
c. Read about it on Facebook (social media)
d. Saw a friend or family member with the item
e. Discovered it by accident while shopping
f. Had prior knowledge of the item from work, hobbies, school, etc.
g. Discovered it while searching through Amazon (online retail)