Marketing Communications Discussion 6

ourinitial post should be 75-150 words in length

Direct Marketing and Its Rapid Growth

Context: Direct marketing reachesout to consumer directly with personalized messages. Some of the directmarketing activities include direct mail, online advertising, socialmedia marketing, and direct selling.

Inquiry: Why has direct marketing enjoyed such rapid growth in recent years?

Follow-up: Give at least two recent examples of successful direct marketing campaigns.

Please provide origianl work. No plagarizing.

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