Mkt 421t Week 1 Dq Post

In 175 words or more

Respond to the following in a minimum of 175 words (this does not include re-typing the question and your sources/references).

At least one APA formatted reference is required with your answer (please support your work with strong sources):

  • How can a company’s marketing organization identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? Provide an example.

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