1. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
a. Understand what a brand is and its importance.
Also, provide a graduate-level response to each of the following questions:
b. Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?
c. Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)?
d. Make a list of 3 of your favorite brands. What would be a great brand-, or line-extension that you would like to see developed as a new product?
post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced).
Please refer to this textbox: Iacobucci, D. (2018). Marketing management. 5th ed. Cengage Learning
Note : no plagiarism please