What marketing challenges would ensue should a major health care provider drop a service that is socially popular but economically unprofitable?

Post a 260- to 350-word response to the following questions as a New Message into the discussion area:

  • What marketing challenges would ensue should a major health care provider drop a service that is socially popular but economically unprofitable?
  • What marketing plan could be taken to minimize negative perception by the community?

Cite at least 1 peer-reviewed, scholarly, or similar references.

Format your citations according to APA guidelines.

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